Sugarrae aka Rae Hoffman https://sugarrae.com Affiliate Marketing Blog Thu, 15 Jun 2017 18:01:48 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 http://www.sugarrae.com/http://www.sugarrae.com/pictures/sugarraefeedlogo.jpgSugarrae's Blog Conditionally Removing the Featured Product Image & Styling Gap from a WooCommerce Product Detail Page https://sugarrae.com/wordpress-help/removing-product-image-single-product-page/ https://sugarrae.com/wordpress-help/removing-product-image-single-product-page/#respond Tue, 23 May 2017 14:24:28 +0000 https://sugarrae.com/?p=28308 Considering I spent several hours searching for a way to do the following successfully without much luck, I figured the information was worth sharing. I have a site using WooCommerce where some products need to have product images and others don't. On the individual product page, I wanted to be able to remove the image... Read More

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27 Detailed Ways to Generate New Blog Post Ideas https://sugarrae.com/blogging/blog-post-ideas/ https://sugarrae.com/blogging/blog-post-ideas/#comments Thu, 07 Jul 2016 11:56:14 +0000 https://sugarrae.com/?p=27694 Coming up with good topics for your blog posts can be a struggle, especially after you have been blogging for a while. When I get inspired, blogging is easy for me. When I have to sit down and write like it's homework because I need to publish two posts one week, I often sit there... Read More

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Understanding Affiliate Marketing Lingo (Glossary of Terms) https://sugarrae.com/affiliate-marketing/affiliate-marketing-terms/ https://sugarrae.com/affiliate-marketing/affiliate-marketing-terms/#comments Sat, 25 Jun 2016 15:31:41 +0000 https://sugarrae.com/?p=27680 I get a lot of newer, aspiring affiliates on the Sugarrae site and when you've never done affiliate marketing before, all of the terms can get a little confusing. So I created this glossary of affiliate marketing terms to help newer affiliates and bloggers understand the terminology used within the industry. Above the Fold The... Read More

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How to Cloak Affiliate Links (& Why You Should) https://sugarrae.com/affiliate-marketing/cloak-affiliate-links/ https://sugarrae.com/affiliate-marketing/cloak-affiliate-links/#comments Tue, 03 May 2016 15:37:10 +0000 https://sugarrae.com/?p=27141 I always run my affiliate links through redirects – also referred to as cloaking affiliate links – for several reasons: Running them through my redirects means I have a click count to match up to the one the merchant is reporting. Affiliate links are usually ugly and impossible to remember without doing a copy/paste. Redirects... Read More

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How Bloggers Can Fix a Manual Penalty Caused by Compensated Content & Reviews https://sugarrae.com/online-marketing/seo/manual-penalties-paid-reviews/ https://sugarrae.com/online-marketing/seo/manual-penalties-paid-reviews/#comments Wed, 13 Apr 2016 19:57:50 +0000 https://sugarrae.com/?p=26939 This past weekend Google sent out a round of manual penalty notices citing “unnatural outbound links” – later confirmed to be targeting sites publishing compensated content and reviews where the blogger is linking out to the brand or site that compensated them. If your site received the notice, you'll find some advice for fixing your... Read More

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How to Create a Clickable Affiliate Ad as a Backup for an AdSense Unit https://sugarrae.com/adsense/affiliate-ad-backup-adsense/ https://sugarrae.com/adsense/affiliate-ad-backup-adsense/#comments Tue, 05 Apr 2016 12:44:40 +0000 https://sugarrae.com/?p=26646 Sometimes an AdSense unit won't display an ad to a user for whatever reason. When an AdSense unit doesn't show an ad, it leaves an odd amount of space within the content, and reduces my ability to monetize those pages – and I find that unacceptable. This used to be a much more significant problem,... Read More

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A Call for a Search Discussion – How Google Works https://sugarrae.com/online-marketing/seo/how-google-works/ https://sugarrae.com/online-marketing/seo/how-google-works/#comments Thu, 31 Mar 2016 22:20:14 +0000 https://sugarrae.com/?p=26745 If you follow me on Twitter, then you know I sometimes complain about the current state of the industry – most notably centered around what passes for research and discussion these days. It feels like people want to be handed the fish – with little interest in learning how the person with the fish caught... Read More

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Using Google Alerts to Find New Affiliate Programs in Your Niche https://sugarrae.com/affiliate-marketing/google-alerts-new-affiliate-programs/ https://sugarrae.com/affiliate-marketing/google-alerts-new-affiliate-programs/#comments Wed, 30 Mar 2016 12:01:36 +0000 https://sugarrae.com/?p=26609 Google Alerts is a free service offered by Google that will alert you to new content Google finds on the web that contains keywords you specify. Google Alerts is most commonly recommended as a way to monitor your brand – and your competition's brand – online. But I also use Google Alerts as a way... Read More

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10 Simple Ways to Make Your WordPress Site Faster https://sugarrae.com/blogging/make-wordpress-faster/ https://sugarrae.com/blogging/make-wordpress-faster/#comments Sat, 26 Mar 2016 12:30:27 +0000 https://sugarrae.com/?p=26386 I've become obsessed with site speed over the last six months, systematically working through each of my sites to improve their speed. Supposed SEO benefits aside, the faster your site is, the better the user experience. And the better the user experience, the higher the conversion rate – sales, leads or newsletter subscribers; whatever a... Read More

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Comparing Email Subscribers Acquired from Pop-Ups vs. Other Methods https://sugarrae.com/email-marketing/comparing-email-subscribers-from-pop-ups-vs-other-methods/ https://sugarrae.com/email-marketing/comparing-email-subscribers-from-pop-ups-vs-other-methods/#comments Mon, 18 Jan 2016 17:31:47 +0000 https://sugarrae.com/?p=25957 In August I published a post examining a common question in email marketing – do email subscription pop-ups work? The post detailed how I went about implementing pop-ups via OptinMonster (affiliate), as well as the results I attained in using them on two separate sites. Despite “most people” claiming they hate them, the results were... Read More

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What Happened When I Flipped a WordPress Based Site from http to https https://sugarrae.com/online-marketing/seo/wordpress-site-from-http-to-https/ https://sugarrae.com/online-marketing/seo/wordpress-site-from-http-to-https/#comments Fri, 15 Jan 2016 15:38:18 +0000 https://sugarrae.com/?p=25929 In mid-July of 2015, I decided to flip the Sugarrae.com site to https using SSL. In the last eighteen+ months, Google has been pushing hard to “make SSL happen.” They even said it might give you a bit of a rankings boost, no doubt knowing that tons of SEOs and business owners would begin flipping... Read More

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How to Easily Optimize and Losslessly Compress your Images and Theme Files in WordPress https://sugarrae.com/blogging/how-to-easily-optimize-and-losslessly-compress-your-images-and-theme-files-in-wordpress/ https://sugarrae.com/blogging/how-to-easily-optimize-and-losslessly-compress-your-images-and-theme-files-in-wordpress/#comments Sat, 10 Oct 2015 13:44:04 +0000 https://sugarrae.com/?p=25714 If you've ever run your website through the PageSpeed Insights tool to find out what you need to do to improve your page speed, you've probably gotten the following message: Optimize images Properly formatting and compressing images can save many bytes of data. Optimize the following images to reduce their size by [estimated percentage] Under... Read More

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